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2008中国（北京）国际门窗幕墙博览会组委会

新闻媒体联络人：梅钰雪

电话：010-84600330

电子邮件：meiyuxue@ciec.com.cn

中国（上海）国际门窗幕墙博览会

Fenestration China 2007

展后报告

Final Report

一、 概述
  “2007中国（上海）国际门窗幕墙博览会” 已于2007年11月14-17日在上海光大会展中心圆满结束。本届展会是由中国建筑金属结构协会、欧洲门窗协会、中国国际展览中心集团公司联合举办，北京华港展览有限公司承办，纽伦堡全球博览公司海外协办的。中国（上海）国际门窗幕墙博览会目前已成为亚洲范围内门窗幕墙行业的第一大展。
   本届博览会展出面积25000平米，比2006年增加3000平米，来自中国、美国、德国、英国、意大利、俄罗斯、法国、澳大利亚、瑞士、新加坡、奥地利、波兰、荷兰、马来西亚、韩国，15个国家及地区的286家参展商展出了各自最先进的钢门窗、铝门窗、塑料门窗、木门窗及各类型材；商业门、工业门、车库门、家居门；玻璃幕墙、铝幕墙、石制幕墙；门窗五金、幕墙五金、电动开窗器；天窗及顶棚系列；各类生产、加工、安装、检测设备；钢铁结构及辅件；各类遮阳产品和通风设备；各类结构胶、密封产品、清洁用品，共计9大类产品。

Fenestration China 2007 was successfully held in Shanghai Everbright Convention & Exhibition Center from November 14 to 17, 2007. It attracted 286 exhibitors and professional visitors from home and abroad. Nearly 15,500 visitors viewed the show floor, which measured 25,000 square meters.

We owe the success of Fenestration China 2007 to the great support and active participation of exhibitors and attendees from home and abroad. Hereby, as the organizers of Fenestration China 2007, CIEC Exhibition Co., Ltd. and Nürnberg Global Fairs GmbH would like to express our sincere gratitude towards every industry professionals who has paid attention to our event. We look forward to your continuous support toward Fenestration China 2008. We will also make greater efforts to provide better exhibition and conference services in return.

二、展出规模：
1、展览场馆：上海光大会展中心1，2，3层
2、场馆面积：25000平方米，比去年增加3000平方米。
3、参展商数量：286家，国外展商85家，国内展商201家。
4、有效专业观众：吸引了来自美国、德国、法国、意大利、奥地利、匈牙利、俄罗斯、波兰、澳大利亚、日本、韩国等15个国家和地区的15492名专业观众，其中国内观众14707人，海外观众785名。

General Information

Fenestration China 2007

International Exhibition on Windows, Doors, Skylights and Curtain Wall Technology, Components, and Prefabricated Units

Date:Nov. 14 - 17, 2007

Venue:Shanghai Everbright Convention & Exhibition Center, Shanghai

Gross Exhibiting Area: 25,000 sq.m
Number of Exhibitors: 286
Visitors: 15,492 (Overseas: 785)
15 different countries had showcased their products on Fenestration China 2007 as overseas exhibitors; they are China, USA, Germany, UK, Italy, Russia, France, Austria, Switzerland, Singapore, Australia, Poland, Netherlands, Malaysia, and Korea, etc.

三、本届展会成功之处：
1、众多国内外权威知名企业参展
国外企业：德国叶鲁、威格玛、安美百事达、瓦克化学、迈克·威力、卡普兰、瑞士严实、萨威奥、泰诺风保泰、吉斯、格屋、美商卫士、阿鲁克、必凯威、丝吉利娅-奥彼、德国迈步乐、西卡、韩国3G、二十一控制、好奇装饰、德国陶瓷、柯梅令、Klaes、维卡塑料、瑞盾、德国雷诺丽、美国亚松、罗克迪、旭格、澳美等。另外，由德国经济和劳动部支持的11个企业在次组成德国国家展团以及由14家企业组成的美国展团参加博览会并取得了很好的效果。
国内企业展位数明显增加，其中超过100平米以上的企业：香港坚朗、济南天辰德佳、济南华亚、济南天辰铝机、青岛立兴杨氏、宁波蓝光、山东国强、佛山合和、济南派克、沈阳辽沈、白云化工、宁波东天、阿鲁克、济南格屋、济南鼎泰、北京平和、郑州中原、鞍山鑫龙、佛山澳、山东华建、台州三星、济南伦渠等。
2、展商满意度较高，现场参观及贸易气氛浓烈
会后收集了全馆的展商问卷105份，展商中老客户占80％，新客户占20％；对展会满意的客户占70％，一般的占30％；通过展会达成合作意向的占60％；80％的展商希望参加下一届展会。

Exhibitors
Fenestration China 2007 had attracted industry giants from home and abroad such as : Schüco, HONGXIN, Aluk from the curtain wall industry; Aluminum manufacturers include Press Metal, XINGFA, NANPING, HUAJIAN and XINGLONG etc.; For plastic profile enterprises we have SHIDE, KOEMMERLING, VEKA; for Windoor Profile manufacturing enterprises, SIEGENIA-AUBI, KINLONG, GIESSE, SAVIO, GUOQIANG and G-U are typical and representative enterprises; For the processing mechanics equipment, we have invited nationally reputed manufacturers like U-R-B-A-N, DEKA, TIANCHEN, HAYA, PARKER, PINGHE, and CHENHE etc. At the same time, famous sealing material manufacturers like BAIYUN, ZHONGYUAN, ANTAS and Wacker etc. had launched their latest products.

According to the questionnaires of Fenestration China 2007, 70% exhibitors were satisfied with the show and 80% of them showed their expectation to Fenestration China 2008.

3、展会内容专业，活动丰富：
展会同期举办了国际门窗幕墙高级研讨会、国际买家洽谈会、德国主流媒体和行业杂志的记者团专访本届展会及参观企业和工程、多场精彩的技术交流会；德国馆日活动；博览会知识产权保护讲座、俄罗斯代表团参观企业和建筑设计所等。这些活动得到了展商的广泛参与，并赢得一致好评。
整体上来讲, Fenestration China 2007展会是成功的,展出面积比往年增加，展会上达成意向的客户也远高于往届，尢其是80％展商希望参加下一届展会这是对我们最大的肯定。

Fringe Events of Fenestration China 2007
Fenestration China 2007 distinguishes itself by a series of fringe events such as Fenestration Days 2007, “Door & Window Products Design Forum”, Innovation Plaza-“Sunshading & Life” Design Contest, “Fenestration Procurement Match-Making” and “Intellectual Property Lecture”. These events were definitely a wonderful chance for experts and professionals in the industry to exchange information and meet friends and partners.

四、展会的优势分析：
1、 强大的媒体宣传:
为扩大博览会在社会上的影响力，主办单位通过邮局邮寄、专业媒体、大众媒体插页等方式发放各类博览会及高级研讨会宣传资料55万份，在数百家国内外专业杂志、报纸、网站上刊登广告及博览会消息1200多次。展期到会记者100多人，约100多个新闻媒体进行了展前、展中及展后宣传。约80家专业媒体以及30多家大众媒体通过各种方式积极参与了展会。
2、 海内外专业协会、组织通力合作：
展会得到中国建筑金属结构协会及旗下委员会及分会的大力支持，上海、浙江、江苏、山东、黑龙江等全国各省市相关协会纷纷组团参观。欧洲门窗协会、德国门窗幕墙制造联合会、美国门窗制造商协会、俄罗斯门窗协会、西班牙门窗幕墙制造商协会、挪威木结构门窗协会的大力支持，使展会的专业性提升到了一个更高的层次。
3、 丰富的产品类别：
展品包括：钢门窗、铝门窗、塑料门窗、木门窗、复合门窗；商业门、家居门；五金件；幕墙系列及各种配件；各类生产、加工、安装、检测设备；遮阳百叶和通风设备；各类结构胶、密封产品、清洁用品；各种门窗、幕墙软件等产品。涵盖门窗幕墙行业方方面面。

Media Support

Fenestration China 2007 is the biggest Fenestration trade show in China even in Asia. It has gained great support from various media, making itself a hottest topic in China fenestration market in 2007.

Over thirty leading media in China’s fenestration industry has become Fenestration China 2007 promotion partners, including DOORS & WINDOWS, DOORS WINDOWS CURTAIN WALLS & EQUIPMENTS, BUILDING DOORS WINDOWS CURTAIN WALLS & EQUIPMENTS , etc. Most of these media partners have created special columns to release news and information.

Fenestration China 2007 has also established cooperation with industry web media, including HOME.SOUFUN.COM, WWW.HC360.COM  , etc. Web media cooperation allows Fenestration China 2007 to release up-to-date news and information to every industry professionals swiftly.

Fenestration China 2007 has also aroused the attention of the mass media. Over thirty leading daily newspapers and website including ECONOMIC DAILY , LIFE WEEKLY and REAL ESTATE TIMES , etc. have published news reports about Fenestration China 2007.

4、 丰富的买家资源：
特邀波兰门窗幕墙采购团、加拿大门窗幕墙采购团、俄罗斯门窗幕墙采购团组、印度建材采购团组、韩国门窗幕墙采购团组、菲律宾建材采购团组、澳大利亚、朝鲜等国的采购团组，特别邀请5000家建筑设计院、房地产开发商、建筑施工企业。
5、政府部门、海内外协会、专业展览公司强强联合
Fenestration China的国内主办单位之一 ---- 中国建筑金属结构协会，是中华人民共和国建设部直接领导下的中国建筑门窗幕墙及建筑钢结构等行业唯一的全行业协会，下属9个委员会，拥有会员3100家，在行业内享有极高的威信；中国国际展览中心集团公司是集场馆出租、组织国内外展会及餐饮、运输等功能为一体的极具实力、有着丰富组展经验的综合性集团，是国内展览业的领军企业。海外主办单位 ---- 欧洲门窗协会是欧洲最权威的门窗类行业协会。另外，展会承办单位北京华港展览有限公司及海外协办单位纽伦堡全球博览公司都是具有丰富组展经验的展览公司，承办过多次大型的国际展会。
北京华港展览有限公司将竭力把握住市场所赐予的良机，利用多年来积累下来的组展经验，带领高素质的团队，服务好国内外的行业朋友，将Fenestration  China展览会做强做大，使其真正成为推动国内外门窗幕墙行业内交流的重要桥梁纽带。

Visitors
Fenestration China 2007 attracted a large number of Trade Visitors with decision-making authorities and high potential from Shanghai, Jiangsu, Zhejiang, Tianjin, Shandong, Heilongjiang and Xi’an, It also attracted the delegations and associations representatives from aboard. Delegations from Eurowindoor, Russian Fenestration Association and Australian Window Association visited Fenestration China 2007 and showed their great interests on the exhibition and Chinese market. At the same time, professional buyers from several countries including America, Germany, Italy, Portugal, Singapore, Pakistan, South Africa, Romania, and Belarus attended this conference too, seeking channels to localize the commercial chain in China.

五、 2008年展会宣传计划
今年展会的成功离不开专业的媒体宣传和推广，鉴于今年的成功经验，我们将加大对明年展会的宣传力度，更广泛的同行业网站及平面媒体合作，并通过各国驻京使馆、商会发布展会信息，加强同国外行业协会、相关展会和媒体的合作力度，把门窗博览会进一步推向国际市场。

六、小结
本届展会在行业协会、相关政府、场地及行业人士的大力支持下，展商数量、观众数量及展会规模都创造了历史记录，为中国建筑门窗幕墙行业的发展提供了借鉴、交流、合作的渠道，为行业企业展示形象和实力、开拓市场、寻求合作提供了最佳的平台。我们相信通过大家共同的努力，门窗幕墙博览会一定会冲出亚洲走向世界！

Fenestration China 2007 and its international seminar are aimed at strengthening the communication in the fenestration industry. It is believed that this exhibition will again bring China’s fenestration partners a new leaf with surprises, and continue to write a glamorous history and miracle of its industry in China.

Fenestration China 2008 is planed to be held in China International Exhibition Center in Beijing 18-21 Nov 2008. May us an even more wonderful gathering at Fenestration China 2008!

附：观众数据报告表

Visitor Structure Data of Fenestration China 2007

表一：海外国家和地区观众分布

Where the overseas visitors from?

表二：内地省份构成

Where the Chinese visitors from?

表三：观众所属行业统计

Visitors' Business Nature

表四：观众感兴趣的产品的统计

Main interest of visitors

表五：对工作职责的统计

Visitors' Roles in Decision Making

表六：对通过何种渠道获知展会信息的统计

Visitors' Ways to Learn about Fenestration China 2007